Join us in Minsk 26-27 September
Two days of full immersion into fitness business atmosphere and international practices, networking with business leaders and professionals.
Host of Venue
Supported by

Place where the professionals meet

Who are our attendees? Owners and top-managers of fitness-businesses and projects. Share your experience, business cases and get new knowledge!


Forum Agenda

September 26

Lections from the professionals of Fitness Industry from all over the World

All day long speakers will share their experience and answer your questions, and in the end of the day you will have an opportunity to have a rest with your colleagues and partners during the dinner in the Belorussian traditional restaurant.

Forum Speakers

Rudy Fabiano
Fabiano Designs International

Rudy Fabiano

Design Principal and Founder of Fabiano Designs International, a leader in developing projects for the health, wellness and fitness market.

A native of Italy, he is a respected licensed architect, interior designer, and professional planner with over 30 years’ experience partnering with successful companies worldwide. Rudy lectures and writes extensively on how focused design strategies can impact business success.
Since founding Fabiano Designs, the firm has completed over 900 projects, received 20 design awards and over 40 nominations for facility design. They are a full—service architecture and interior design firm creating innovative designs that inspire and delight.
The firm’s creative philosophy is focused on developing unique environments that elevate the human experience of desire and fulfillment. Helping their clients achieve business success while respecting available resources is the firm’s underlying mission.
Newtown Athletic Club

Kate Golden

Director of Fitness, Wellness & People Operations

She worked in the human resource field for eight years before joining the fitness industry.
She currently oversees all fitness and wellness operations for the club with her main focus on increasing ancillary revenue through adult programming, wellness partnerships & programs.
She also is developing and driving revenue outside of the club by managing employer wellness programs and creating a wellness center to offer members and non—members a unique 360 whole wellness experience.
Kate co—chair’s the NAC’s fundraising efforts for Augie’s Quest and was honored as one of the fitness industry’s 2017 “Rising Stars” by IHRSA.
The Newtown Athletic Club (NAC) is a 250,000 square foot family oriented health and wellness complex located in Bucks County, PA, 30 miles north of Philadelphia. It includes a 12,000 square foot fitness facility, basketball courts, 25m lap pool, 300 hours of group fitness classes, kids club, 35,000 square foot children complex, 41,000 square foot Sports Training Center and a 4—acre outdoor resort style swim complex complete with a full service restaurant and bar.

Fatima Batook

Brand Owner at TIMA & CEO at Fitness Track Co. (Studio55)

Fatima has over 10 years experience in female fitness in Saudi pioneering and paving the path for Saudi female instructors since her first Spinning® class in 2006, Fatima is a mentor to many trainers and clients transforming over 50 saudi and residents to high quality fitness instructors.
She is the owner of TIMA®, the first Saudi/Arab brand for fitness and sport apparel in the Middle East.
Fatima opened her first Spinning/fitness studio in Alkhobar in June 2015 and second branch in Jeddah July 2017 at a time female fitness facilities was not legal in Saudi Arabia, she played a big role in changing that with legislation untill it has become legal to set up female fitness facilities across KSA.
She is currently on the Board of of Young Businesswomen Executive Council since 2015, which was launched in June of 2008. The goal of this council is to promote entrepreneurship among young Saudi women as a viable alternative to seeking traditional employment which is becoming increasingly difficult in the region.
Fit for Free and SportCity

Jos Traa

Head of Sales and Marketing at Fit for Free & SportCity

Jos studied marketing and communication at the University of Applied Sciences in Rotterdam. After a period of travelling the globe he started his career as a marketer in music industry for Live Nation followed by nine years in fashion & design industry for VF Corporation. He became a strong brand builder who understands how to build a clear brand positioning in a strong competitive market.
‘Consumer insights and clear understanding of our job-to-be-done enables us to align our efforts and improves collaboration between departments’.
My first 2,5 years in fitness were very exciting. Working towards sustainable growth our strategy shifted from cost communication to value communication and from analogue to digital. We consistently practice the outside-in approach and have impact on the entire customer journey.
We managed to change our pricing packaging strategy offering more and better support for our members at a higher price point.
We will continue to improve our members’ experiences on their journey towards a happy and healthy lifestyle.
September 27

Historical tour to the city of legends and the 5th Congress of the Fitness Industry Knights.


MForum History

MFORUM 2019 – 5th Anniversary!
Moscow City


June 24


David Barton (USA), Alan Leach (Ireland),
Justin Tamsett (Australia), Leila Timergaleeva (USA)
Ekb City


June 26


David Barton (USA), Alan Leach (Ireland),
Justin Tamsett (Australia), Leila Timergaleeva (USA)
Novosibirsk City


June 22


Bard Windingstad (Norge), Jasmin Kirstein (Germany),
Adrian Furnham (Great Britain), Robert Lewis (USA)
SPB City


June 24


Bard Windingstad (Norge), Jasmin Kirstein (Germany),
Adrian Furnham (Great Britain), Robert Lewis (USA)
Almaty City


June 28


Colin Milner (Canada), Sean Turner (Great Britain), Desmond Cawley (England), Cedric Betis (France/UAE), Ray Algar (Great Britain)
Moscow City


June 30


Colin Milner (Canada), Sean Turner (Great Britain), Desmond Cawley (England), Cedric Betis (France/UAE), Ray Algar (Great Britain)
Rosa Khutor City


September 28-29


Peter Twist (Canada), Emma Barry (USA), Tom Hatten (USA),
Henrik Gockel (Germany), Sam Whitney (USA)

See you in Minsk!